Break Through the Ick Factor With My 2-Minute Social Media Strategy
It’s no secret that competition is fierce on social media, establishing a genuine connection with your audience is key to success. How you show up, especially on camera plays a pivotal role in building your brand and reputation.
Today, we'll explore a transformative video strategy tailored for real estate and mortgage professionals that not only builds camera confidence but also fosters meaningful connections with your audience.
Let’s get started!
Understanding the Challenge: The 'Ick Factor'
Many real estate and mortgage professionals recognize the importance of showing up on camera confidently, but the 'ick factor' often hinders their authentic expression. This happens when you feel like the person you are in real life and the person in the video isn’t aligned - it’s a mismatch…and that makes you feel the cringe, or the ICK.
So, what causes this? It can happen when we script, read a teleprompter or memorize in an effort to be prepared and deliver content. Your brain is activated in a different area when you’re trying to remember the next line or are reading. It can be challenging to modulate your vocal tone or emote with your face if you’re reading. It’s also a possibility that you’re not moving or gesturing with your hands in an effort to look into the camera and stay within the frame which can also make you appear “stiffer” than you are in real life.
This discomfort may come from attempting to memorize scripts, resulting in a lack of eye contact, drained warmth cues, and a monotone voice. Additionally, trying to emulate the personality of others in the industry may lead to content that feels forced and inauthentic. Overcoming this challenge requires a strategy that embraces authenticity and eliminates the need for complex scripts and editing.
So, how do you overcome the “ick factor?!”
Introducing the One-to-One Video Strategy: Less Than Two Minutes a Day
This is the solution to building authentic connections on camera and is designed to make a stranger feel like they already know you. Whether you're a seasoned video creator or a beginner, this strategy is adaptable and effective.
Here’s how it works:
Select Your Person:
Choose someone you already like, know, and trust within your social community. This could be a past or current client, a referral partner, or someone you're connected with on social media.
Record Your “Visual Hallmark Card”:
Imagine you're in the card section at Hallmark, selecting a kind and human message. Create a short, unscripted, unedited video solely about that person, focusing on a message like "Happy Birthday" or any other heartfelt sentiment.
Execute the Strategy:
Use your phone only, eliminating the need for a studio or specific location. Go to the messaging system of the relevant platform (Instagram DM, Facebook Messenger) and send the video directly to the chosen person.
Train Your Algorithm:
Sending the video via direct message signals to the algorithm that you want to be seen by that specific person. This interaction influences the algorithm to show your future content to that person more frequently.
Build Camera Confidence:
By focusing on creating a message for someone else, you shift your attention away from self-consciousness. Re-watching the short video allows you to see a more authentic version of yourself, building confidence for future video content.
Benefits Beyond Camera Confidence:
The One-to-One Video Strategy not only helps you grow your camera confidence but also builds meaningful relationships and influences the algorithm in your favor. By engaging in direct messages, you create a mutually beneficial relationship with your audience, ensuring that your content is seen by the right people more often.
FREE MASTERCLASS
Long-term success is so, so possible on Instagram — and I’ll guide you to it in less than an hour.
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This is a go-at-your-own-pace course, featuring on-demand video modules, guides, and checklists.
LIVE GROUP COACHING PROGRAM
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You'll learn how to build a robust personal brand that draws in your ideal clients, fosters genuine engagement & creates compelling content that forges connections and drives conversions.
This is my proprietary system consisting of 6 pillars that I’ve used to grow my own brand. I've taught tens of thousands of real estate professionals how to show up online & will do the same for you!