How Instagram's Recommendation Algorithm Works in Your Favor

Cracking the Code: Instagram's Recommendation Algorithm

Today we're diving into the Instagram universe to unravel the mystery behind the recommendation algorithm. If you've been hanging out on YouTube, you've probably already had a taste of how these algorithms work, right? Well, Instagram's got its own rhythm, and trust me, it's the best thing that's happened to your content in a long time!

So, let's talk algorithms. Think of them as your digital fairy godmothers, analyzing your past actions – what you search, what you watch – to sprinkle more of that magic content in your feed. And guess what? This enchanting dance isn't exclusive to YouTube; it's happening on Instagram, Facebook, TikTok, LinkedIn – the whole shebang!

Picture this: Over 40% of what's popping up in your Instagram feed is the result of this recommendation algorithm. And get this – it's not just from people you follow. Nope! It's serving you content based on your past interactions, the accounts you follow, and even those quick glances you gave a few posts.

Now, why should you, as a real estate or mortgage pro, care about this algorithmic extravaganza? Say goodbye to stressing over posting at the "perfect" time for engagement. The algorithm has shaken things up; it's not about chronology anymore. It's about keeping you hooked, engaged, and, of course, on the platform.

And here's the juicy part – your content isn't confined to your current followers. The recommendation algorithm is your ticket to reaching new eyes, people who haven't hit that "Follow" button yet. I know change can be a little unnerving, but fear not – on Instagram, you can create a favorites list. However, embracing this algorithm is a game-changer for your content strategy.

Let's chat about engagement. As you scroll through your favorite social platforms, you're in the recommendation algorithm's playground. It's curating content just for you based on your digital footprint. Initially, engagement might seem slow – fewer comments, modest views – but hang in there. These are fresh eyes, folks who are stumbling upon your content for the first time.

Now, if you're into metrics (and who isn't?), focus on watch time. It's the secret sauce that makes the recommendation algorithm swoon. The longer someone hangs out with your video, the more likely the algorithm will give it a push and recommend it to others. It's your backstage pass to expanding your reach.

Here's the real kicker: the recommendation algorithm shows your content to the same person multiple times, for free! In the world of paid ads, that's like winning the content lottery. If someone lingers a bit longer on your content, the algorithm takes notice and starts sprinkling more of your magic in their feed.

For a deep dive into boosting your watch time, check out my video on five ways to increase it. The recommendation algorithm is your fairy godmother in the Instagram realm. Embrace it, understand it, and let your content sparkle in the spotlight. You've got this, superstar!