How to Make Your Content Searchable (and Trustworthy) in the Age of AI
Want to know what’s WILD to me?!
The fact that ChatGPT and AI tools have only been around since 2022, and they’ve already drastically changed our consumer behaviors.
It’s not only through Facebook, Instagram or Google that people are finding information or businesses to work with, they’re also turning to ChatGPT!!
And while that feels very 2026, for someone to say they’ve found you through ChatGPT, the real drivers of discoverability remain the same:
Trust. Familiarity. Credibility.
And if you want people to find you through AI, it’s not about cracking a code, it’s about returning to what’s always worked…providing value and human-experience.
The 3 Timeless Principles to Create Searchable Content That Gets Found by
AI and other Search Engines.
1️⃣ Know where your people ask questions and show up there—Google, ChatGPT, YouTube, Instagram, etc.
2️⃣ Share YOUR lived experiences. People want to learn from someone who’s been there. Share what you’ve lived, not just what you’ve learned.
3️⃣ Write for real people, not algorithms. Trust is built by the human behind the content, not the formatting. Don’t be afraid to write with personality!
🤖 How to Write Content That Gains Trust in the Age of ChatGPT and AI Marketing
➡ Be unmistakably human
Your face, voice, stories, and opinions are what make your content unforgettable—and search-worthy.
Messy, human, real beats polished-and-generic every time.
➡ Share your first-hand experiences and create hyper-focused content.
Searchers are specific. They type in the details of their situation, not generic topics.
You don’t need one hyper-specific niche—you need genuine subject-matter clarity.
The clearer you are about who you help and what you do, the easier you are to find, follow, and hire.
Your lived experience is your most underrated SEO strategy. Google added "Experience" to its trust signals for a reason.
They want real people with real stories. Your lived expertise isn’t a bonus—it's the differentiator.
➡ Go deep to become discoverable
Depth builds trust. Quality builds reputation.
Both make you discoverable 🤩.
The AI algorithms aren’t concerned about the amount of content you have, they’re looking to see if people are finding your content useful in answering their questions.
So don’t be afraid to dig into a specific topic.
🚫 This Isn’t About Becoming an Expertise-Only Robot
Don’t strip out the human parts of your content in an effort to “win” at search.
Your expertise matters.
So does your personality, your stories, your behind-the-scenes moments.
The content that builds trust isn’t just professional—it’s professional made personal.
That’s what makes you worth finding.
🥳 FREE CONTENT CREATION GUIDE!!!
Want even more content creation ideas and examples? It’s packed with additional tips and tricks to help you become a social media content pro!